REACHING YOUR AUDIENCES

Using the IFE Vision 20/20 Impact Movie

One of the tools developed as part of the IFE Vision 20/20 Guide to Fire Prevention Advocacy is a brief "impact movie." This informative tool can be shared in a variety of ways, including through email.

The movie was created for general adult audiences, so it is not appropriate for school presentations. Its purpose is two-fold: To help viewers recognize that fire is a very serious and far-reaching community problem; and to persuade them to invest in community fire prevention.

Some suggested uses for this video include:

• Posting it on your fire department website and via any social media outlets utilized by your department, such as Facebook, LinkedIn and Twitter
• Sharing it with other local agencies for use on their websites and through their social media outlets
• Emailing it via public opt-in lists, if appropriate
• Including it as part of your presentations to the public, decision-makers, business leaders, etc.
• Playing it as a loop presentation on a monitor visible at fire stations, open houses, exhibits, etc.